About Us
Welcome to Premium Performance
At Premium Performance, we know that achieving health and fitness goals isn’t just about having the right equipment—it’s about having the right support. Whether you're an athlete, a fitness enthusiast, or just getting started, we’re here to help you every step of the way.
Our Story
Premium Performance was born from a passion for fitness and the positive impact it has on everyday life. The structure, discipline, and routine developed through fitness foster resilience, improve mental clarity, and build a lasting sense of achievement.
Fitness is more than just a workout; it lays the foundation for physical and mental strength. Progress boosts confidence, training enhances focus, and the journey strengthens determination—all of which translate into overcoming challenges, improving well-being, and enriching relationships.
Inspired by this journey, Premium Performance was created to provide everyone—regardless of experience—with access to the tools and support needed to go further. We’re not just a retailer—we’re a movement dedicated to helping individuals reach their potential and lead healthier, more fulfilling lives.
Why Choose Us?
Customer-Focused Service
We’re committed to providing exceptional support—from expert product recommendations to dedicated aftercare—so your fitness journey is smooth and rewarding.
Best Price Guarantee
We work closely with our brands to offer the best prices. If you find a lower price on a stocked item, we’ll match it.
Fast & Free Shipping
We offer free UK mainland shipping on orders over £500. Since we ship directly from manufacturers, shipping terms vary by brand. Estimated arrival dates are provided on product pages but may be subject to change.
Warranty on All Products
As an authorised dealer, we provide full manufacturer warranties on all orders for complete peace of mind.
Secure Shopping
We use SSL encryption to protect your personal data, ensuring a safe and secure shopping experience.
Authorised Dealer Status
Premium Performance is an authorised dealer for all brands featured on our website. Though headquartered in London, we distribute from warehouses across the UK through trusted courier partners, including DHL, Tuffnells, UK Mail, and UPS.
Premium Performance is a trading name of Paramount Ecomm Ventures Ltd (Company Registration: 15850737).
Join the Premium Performance Community
We’re more than just a store—we’re a community. Whether you’re pushing limits or just getting started, we’re here to help you perform at your best.
Your journey starts now. Let’s achieve more, together.