About Us
Welcome to Premium Performance
At Premium Performance, we know that achieving health and fitness goals isn’t just about having the right equipment—it’s about having the right support. Whether you're an athlete, a fitness enthusiast, or just getting started, we’re here to help you every step of the way.
Our Story
Premium Performance was founded from a passion for fitness and its transformative impact on life. Our founder, Rose Anna, a dedicated fitness enthusiast, discovered firsthand how discipline, structure, and routine in fitness translate into everyday life—building resilience, enhancing mental clarity, and fostering a sense of achievement.
For Rose Anna, fitness is more than just a workout; it’s a foundation for both physical and mental strength. The confidence gained from progress, the endorphin rush, and the determination built through training all carry over into daily life—helping to overcome challenges, improve well-being, and strengthen relationships.
Inspired by her own journey, Rose Anna wanted to create a space where everyone, regardless of experience, could access the tools and support needed to push past their limits. Premium Performance isn’t just a retailer—it’s a movement dedicated to empowering individuals to unlock their full potential and lead healthier, more fulfilling lives.
Why Choose Us?
Customer-Focused Service
We’re committed to providing exceptional support—from expert product recommendations to dedicated aftercare—so your fitness journey is smooth and rewarding.
Best Price Guarantee
We work closely with our brands to offer the best prices. If you find a lower price on a stocked item, we’ll match it.
Fast & Free Shipping
We offer free UK mainland shipping on orders over £500. Since we ship directly from manufacturers, shipping terms vary by brand. Estimated arrival dates are provided on product pages but may be subject to change.
Warranty on All Products
As an authorised dealer, we provide full manufacturer warranties on all orders for complete peace of mind.
Secure Shopping
We use SSL encryption to protect your personal data, ensuring a safe and secure shopping experience.
Authorised Dealer Status
Premium Performance is an authorised dealer for all brands featured on our website. Though headquartered in London, we distribute from warehouses across the UK through trusted courier partners, including DHL, Tuffnells, UK Mail, and UPS.
Premium Performance is a trading name of Paramount Ecomm Ventures Ltd (Company Registration: 15850737).
Join the Premium Performance Community
We’re more than just a store—we’re a community. Whether you’re pushing limits or just getting started, we’re here to help you perform at your best.
Your journey starts now. Let’s achieve more, together.